Yorkdale Mall in Toronto is the most profitable shopping centre in all of Canada and the second most profitable in North America. In 2015, we partnered with Oxford Properties to create a completely novel curated concept store. We also executed on a bakery/ cafe offering and a backroom workshop space where we held six DIY activities for customers.

The Project
• Curation
• Partnership + collaborations
• Professional visual merchandising • Store design and floorplan layout • Brand Ambassador hiring + training  • Experience-driven marketing + events