In collaboration with the founder of Roots, we co-hosted an intimate lunch event at a private home in Malibu with key creative influencers on the West Coast. Together, we defined what a “Well-Crafted Life” meant to each other, and we participated in a creative DIY activity led by Aimee Santos of Swellmayde.

The event featured custom branded pouches in a seafoam green leather, fresh locally prepared food from LA hot spot Gjelina and iconic Roots sweatpants and artisan-made goods as gifts in a setting that was beyond our wildest dreams.

The Project
• Partnerships + collaboration • Influencer marketing • Product design + development • Experience-driven marketing + events