Madewell Pop-Up
We partnered with Madewell on celebrating local makers in 5 cities (Boston, New York, Austin, Atlanta and Greenwich) with “The Thrill of the Find” tour. We carefully selected artisans to pop-in with us at each location. In conjunction, we co-ran a major sweepstakes that included travel, stay and a behind-the-scenes tour of a maker’s studio in Austin, TX.
The Project
• Curation • Partnership + collaboration • Experience-driven marketing + events