In conjunction with community movie nights across Ontario and in partnership with foodiepages, we led a pop-up hotdog stand in various locations across Ontario including Barrie, Stratford and Innisfil and a special pop-up for Toronto PRIDE festival. We created branded assets including a traveling custom-built unit, aprons, stickers, family games and prizes.

In addition, we partnered with a local bakery for fresh-baked buns, sourced a healthy alternative ketchup provider and collaborated with healthy snack food providers including Made Good.

The Project
• Experience-driven marketing + events • Customer experience strategy • Creative concept generation • Curation • Product development • Brand Ambassador hiring and training