This curated shop concept included WoolLand debuting from Norway in addition to niche but mighty brands including GOGO Sweaters, Sh*t That I Knit and the iconic winter accessories brand from Canada, Kombi. In addition to working with a key Nordic influencer, we hosted ladies’ ski nights and hockey mom nights for sip & shops. All participating brands successfully made a return on their investment.

The Project
• Curation
• Influencer marketing • Positioning + messaging • Turnkey pop-up retail operations • Experience-driven marketing, events + activations • Professional visual merchandising • Brand Ambassador hiring + training • Floorplan layout / store design